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ALBERTA FERRETTI

ALBERTA FERRETTI

The stylist from Romagna Alberta Ferretti has an important history, not easy, but gritty like all the names that achieve success and make it to emerge. Starting from Emilia-Romagna, from a mother seamstress from Cattolica, thanks to her creative spirit combined with entrepreneurship, Alberta Ferretti has left a deep imprint on made in Italy, a brand that stands alongside the other big names in our fashion with merit. Always ready to broaden her horizons, she immediately focused on fashion for everyone, without however giving up on elite clothes.

Alberta Ferretti was born in Gradara on May 2, 1950, she grew up in Cattolica, helping her mother who worked as a seamstress in an atelier which however she closed in 1965. Here she learned the art of creating clothes, of matching, of transforming . At the age of just 18, always in Cattolica, she opened her first clothing store: the Jolly Shop, which sells clothes from the big brands, but between one and the other she also inserts some of her personal creations.
In 1974 she decides to create and design a collection that will be presented in Milan. A few years later she founded her own AEFFE atelier and opened the office in Milan, thus entering Milanese fashion. In 1983 he began collaborating with Franco Moschino and together they organized the highly successful second line under the Philosophy brand in 1984. With the proceeds of the first successful sales, he not only expanded the company and extended production to pret-a-porter, but he also restored the medieval village of Montegridolfo, in his region, and more specifically near Rimini.



Creative collaborations flock to the Italian designer. And this is how Alberta Ferretti works with Jean Paul Gaultier, with Narciso Rodriguez, she begins to dress movie stars and great singers.
The 90s were the golden years of her brand which became a hit all over the world and was associated with the best social events. Not satisfied with the production of clothes, however, Alberta also tries new paths. Starting from the 56th she in New York, where she opens her first "American" showroom: we are in 1996 when AEFFE USA is born. In 2001, taking over an old supplier company, the AEFFE group also began to produce footwear, bags and accessories.

It has been listed on the Milan Stock Exchange since 2007 and extends its single-brand stores to all continents, with particular and appreciated presences in the Middle East and the United Arab Emirates. Her fashion is elegant, quality, prestigious but never over the top, never too snobbish. Alberta Ferretti's clothes are worn by stars all over the world and on the most famous red carpets: Sandra Bullock, Susan Sarandon, Katy Perry, Dua Lipa, Juliette Binoche, Céline Dion, Chiara Ferragni, Regina King, Amal Clooney, Jane Fonda and many other women decide to rely on the style and elegance of Alberta Ferretti.



Such a versatile company can be admired in a thousand different ways. The uniforms of Alitalia's flight attendants are "from Alberta", many wedding dresses are "from Alberta", the refined dresses of show women are always "from Alberta". What makes this brand timeless is the acuteness of combining the classic, the elegant and the original modern, without however making the contrast understood.

Alberta Ferretti brings everyone together: mothers, daughters, sportswomen, lovers of elegance, faithful to the classics and rebels in search of novelty. Alberta Ferretti's sophisticated style can also be worn by the average provincial housewife, and so sporty or casual clothes will also be tasteful for the elegant ladies of Milan.
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